Custom Video Strategy
Win More Bids & Generate High-Value Leads With Strategic Video.
Step 1 — The Bottleneck
What's the number one bottleneck you'd like to solve right now?
Trusted by construction & commercial brands
01The Framework
The winning formula that turns video
into a conversion tool:
20%
History & Story
Build authority, legacy, and emotional connection.
40%
Capabilities
Qualify prospects through process, expertise, professionalism, standards, and project quality.
20%
Customer Testimonial
Build trust through real-world proof.
15%
Employee Testimonial
Show culture, standards, values, and internal quality.
5%
Call To Action
Convert viewers into qualified inbound leads.
From beginning to end, this is communication engineered to set your team apart as the clear choice.
Start the Assessment→See how this framework applies to your company.
04What's Included
One video built by a web of strategic assets.
The structure of the brand story video asks one simple question: How can we maximize the value of a single video?
System
Brand Story System
Brand Story VideoLeadership InterviewsCustomer InterviewsEmployee InterviewsCapabilities MessagingProject-Site FootageOffice FootageBranded B-Roll LibrarySocial CutdownsMulti-Format DeliverablesDistribution StrategyAsset Taxonomy
05The Content Waterfall™
How we turn 1 hero video into 15+ targeted micro-videos.
Centerpiece
Brand Story Video
Website
Sales Follow-Up
Proposals
LinkedIn
Instagram
TikTok
YouTube
Recruitment
SEO Pages
Email Campaigns
Trade Shows
Training
Onboarding
Safety Comms
Paid Ads
Event Displays
We build evergreen communication for all of your output channels.
06Positioning
Our team isn't just videographers.
We're video strategists.
Typical Video Agency
Videography team
- Expertise only on video
- One final video as the single deliverable
- No built-in delivery strategy
- No long-term use strategy
- Not built to integrate within your systems
NONAGON PRODUCTIONS
Video Strategy team
- Video built with our winning framework
- Assets built to scale over time
- Long-term evergreen content strategy
- Seamlessly integrate into your existing systems
- Enable your sales, marketing & recruitment
- Modular videos made to be built upon
- Optimized versions of videos to each distribution channel