Custom Video Strategy
Win More Bids & Generate High-Value Leads With Strategic Video.
Step 1 — The Bottleneck
What's the number one bottleneck you'd like to solve right now?
Trusted by construction & commercial brands
01The Framework
The proven formula that turns a Brand Story Video
into a conversion machine:
20%
History & Story
Build authority, legacy, and emotional connection.
40%
Capabilities
Qualify prospects through process, expertise, professionalism, standards, and project quality.
20%
Customer Testimonial
Build trust through real-world proof.
15%
Employee Testimonial
Show culture, standards, values, and internal quality.
5%
Call To Action
Convert viewers into qualified inbound leads.
Each video sets you apart as the clear choice.
Start the Assessment→See how this framework applies to your company.
04What's Included
One video built by a web of strategic pieces.
What are the pieces to the puzzle that make the Brand Story system so effective? Customer testimonials? Project site footage? Clips for social media? It's all of it.
System
Brand Story System
Brand Story VideoLeadership InterviewsCustomer InterviewsEmployee InterviewsCapabilities MessagingProject-Site FootageOffice FootageBranded B-Roll LibrarySocial CutdownsMulti-Format DeliverablesDistribution StrategyAsset Taxonomy
05THE CONTENT WATERFALL
How we turn 1 hero video into 15+ targeted micro-videos.
Centerpiece
Brand Story Video
Website
Sales Follow-Up
Proposals
LinkedIn
Instagram
TikTok
YouTube
Recruitment
SEO Pages
Email Campaigns
Trade Shows
Training
Onboarding
Safety Comms
Paid Ads
Event Displays
Built for multi-channel distribution, these videos will exist anywhere a customer might find you.
06Positioning
We aren't videographers.
We're video strategists.
Typical Video Agency
Videography team
- Expertise only on video
- One final video as the single deliverable
- No built-in delivery strategy
- No long-term use strategy
- Not built to integrate within your systems
NONAGON PRODUCTIONS
Video Strategy team
- Video built with our winning framework
- Assets built to scale over time
- Long-term evergreen content strategy
- Seamlessly integrate into your existing systems
- Enable your sales, marketing & recruitment
- Modular videos made to be built upon
- Optimized versions of videos to each distribution channel