For construction companies

Win Bigger Projects with The Brand Story Video System.

A strategic video tool built to help construction and service providers win more bids, bring in higher quality leads and recruit stronger talent.

Built for companies that want to scale beyond word-of-mouth

General ContractorsCommercial BuildersLuxury Home BuildersRoofingPavingSpecialty TradesIndustrial
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01The Framework

The proven formula that turns a Brand Story Video
into a conversion machine:

20%

History & Story

Build authority, legacy, and emotional connection.

40%

Capabilities

Qualify prospects through process, expertise, professionalism, standards, and project quality.

20%

Customer Testimonial

Build trust through real-world proof.

15%

Employee Testimonial

Show culture, standards, values, and internal quality.

5%

Call To Action

Convert viewers into qualified inbound leads.

Each video sets you apart as the clear choice.

Start the AssessmentSee how this framework applies to your company.
02THE INDUSTRY PROBLEM

Be the #1 choice for your ideal customer. No one else.

Price-shoppers consume sales time, weak differentiation turns every bid into a price war, repetitive conversations drain your team, all while your target customers are choosing other firms. But it doesn't have to be that way.

  • Tire-kickers
  • Low trust
  • Weak differentiation
  • Repetitive sales
  • Recruiting struggles
  • Inconsistent branding
  • Underused footage
  • Poor online authority
  • Long sales cycles
  • Hard to show quality

We make the choice obvious.

03Selected Work

Videos that move the sales pipeline forward.

These examples show what the formula looks like when put into action.

/01Brand Story Film
/02Brand Story Film
/03Brand Story Film
Start the AssessmentWant a brand story like these for your company?
04What's Included

One video built by a web of strategic pieces.

What are the pieces to the puzzle that make the Brand Story system so effective? Customer testimonials? Project site footage? Clips for social media? It's all of it.

System
Brand Story System
Brand Story VideoLeadership InterviewsCustomer InterviewsEmployee InterviewsCapabilities MessagingProject-Site FootageOffice FootageBranded B-Roll LibrarySocial CutdownsMulti-Format DeliverablesDistribution StrategyAsset Taxonomy
05THE CONTENT WATERFALL

How we turn 1 hero video into 15+ targeted micro-videos.

Centerpiece
Brand Story Video
Website
Sales Follow-Up
Proposals
LinkedIn
Instagram
TikTok
YouTube
Recruitment
SEO Pages
Email Campaigns
Trade Shows
Training
Onboarding
Safety Comms
Paid Ads
Event Displays

Built for multi-channel distribution, these videos will exist anywhere a customer might find you.

06Positioning

We aren't videographers.
We're video strategists.

Typical Video Agency

Videography team

  • Expertise only on video
  • One final video as the single deliverable
  • No built-in delivery strategy
  • No long-term use strategy
  • Not built to integrate within your systems
NONAGON PRODUCTIONS

Video Strategy team

  • Video built with our winning framework
  • Assets built to scale over time
  • Long-term evergreen content strategy
  • Seamlessly integrate into your existing systems
  • Enable your sales, marketing & recruitment
  • Modular videos made to be built upon
  • Optimized versions of videos to each distribution channel
Strategic Assessment

Your best salesperson shouldn't only exist in-person.

Turn your company into a scalable communication system. Take a 60-second assessment to get a custom video blueprint.

  • 60-second strategic assessment
  • No pitch, just a practical blueprint
  • Custom framework built just for you

What you'll get

A custom video strategy in 60 seconds.

Answer 3 quick questions about your company and we'll build a tailored video blueprint that shows exactly which assets close your specific bottleneck.

01Take the 60-second assessment
02Get your custom video blueprint
Start the Assessment →

Answers, before the call.

Take the Assessment →