For construction companies

The Construction Brand Story Video

A strategic video asset built to help companies in construction and service industries to build trust faster, qualify better leads, increase estimate close rates, recruit stronger talent, and create scalable communication systems.

Built for companies that want to scale beyond word-of-mouth

General ContractorsCommercial BuildersLuxury Home BuildersRoofingPavingSpecialty TradesIndustrial
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01The Framework

The winning formula that turns video
into a conversion tool:

20%

History & Story

Build authority, legacy, and emotional connection.

40%

Capabilities

Qualify prospects through process, expertise, professionalism, standards, and project quality.

20%

Customer Testimonial

Build trust through real-world proof.

15%

Employee Testimonial

Show culture, standards, values, and internal quality.

5%

Call To Action

Convert viewers into qualified inbound leads.

From beginning to end, this is communication engineered to set your team apart as the clear choice.

Start the AssessmentSee how this framework applies to your company.
02THE INDUSTRY PROBLEM

Your work is fantastic.
Let's showcase that differentiation.

The pattern is familiar: tire-kickers consume sales time, weak differentiation turns every bid into a price war, repetitive sales conversations drain leadership, all while your target customers choose firms with a better approach.

  • Tire-kickers
  • Low trust
  • Weak differentiation
  • Repetitive sales
  • Recruiting struggles
  • Inconsistent branding
  • Underused footage
  • Poor online authority
  • Long sales cycles
  • Hard to show quality

We'll help you make the choice obvious by setting yourself so far apart the competition.

03Selected Work

Brand stories that move construction businesses forward.

A look at the system in production — strategic narratives, on-site cinematography, and interview-driven storytelling crafted for builders, contractors, and trades.

/01Brand Story Film
/02Brand Story Film
/03Brand Story Film
Start the AssessmentWant a brand story like these for your company?
04What's Included

One video built by a web of strategic assets.

The structure of the brand story video asks one simple question: How can we maximize the value of a single video?

System
Brand Story System
Brand Story VideoLeadership InterviewsCustomer InterviewsEmployee InterviewsCapabilities MessagingProject-Site FootageOffice FootageBranded B-Roll LibrarySocial CutdownsMulti-Format DeliverablesDistribution StrategyAsset Taxonomy
05The Content Waterfall™

How we turn 1 hero video into 15+ targeted micro-videos.

Centerpiece
Brand Story Video
Website
Sales Follow-Up
Proposals
LinkedIn
Instagram
TikTok
YouTube
Recruitment
SEO Pages
Email Campaigns
Trade Shows
Training
Onboarding
Safety Comms
Paid Ads
Event Displays

We build evergreen communication for all of your output channels.

06Positioning

Our team isn't just videographers.
We're video strategists.

Typical Video Agency

Videography team

  • Expertise only on video
  • One final video as the single deliverable
  • No built-in delivery strategy
  • No long-term use strategy
  • Not built to integrate within your systems
NONAGON PRODUCTIONS

Video Strategy team

  • Video built with our winning framework
  • Assets built to scale over time
  • Long-term evergreen content strategy
  • Seamlessly integrate into your existing systems
  • Enable your sales, marketing & recruitment
  • Modular videos made to be built upon
  • Optimized versions of videos to each distribution channel
Strategy Call

Your best salesperson shouldn't only exist in-person.

Turn your company into a scalable communication system. Take a 60-second assessment to get a custom video blueprint — then book a 30-minute strategy call to walk through it together.

  • 60-second strategic assessment
  • No pitch — practical blueprint
  • Custom framework recommendations

What you'll get

A custom video strategy in 60 seconds.

Answer 3 quick questions about your company and we'll build a tailored video blueprint that shows exactly which assets close your specific bottleneck — then lock in a call to review it together.

01Take the 60-second assessment
02Get your custom video blueprint
03Book your strategy call
Start the Assessment →

Answers, before the call.

Take the Assessment →